On the surface, business owners usually want to reach beyond the “Small Business” revenue levels, but the sacrifices required to push through to scalable growth are hard to accept.
Because I work with tons of scalable startups through Navigate, an early-stage accelerator, I fully understand why investors always say that they invest in the founder and not the product or idea.
The founder and their mindset is by far the first most important driver of the success of a startup.
I originally posted this as a twitter thread to itemize the most misunderstood issues that I encounter on a regular…
I’m not privy to the details of this fiasco, but the massive red flag for me was bringing on the former CEO of HP.
When will boards & investors learn that you need startup people to run startups?
Don’t get me wrong, Meg Whitman might be amazing at business.
A startup is a mess of experiments and tests and learnings until you figure out what’s going to work — and then you do it all over again when you need to tackle the next milestone.
Startups don’t pay $1M for each 10-minute episode when you don’t have the subscribers to…
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While retail is getting decimated during the global Coronavirus pandemic, this is a great time to be in ecommerce. According to Bluecore’s Covid-19 Retail Trends report, online purchases have increased between 44–80% across all business models.
Luckily great startup founders are often very resilient — and even if resiliency doesn’t come naturally — Nassim Taleb has been preparing us for uncertain times for the past 10 years. Smart startups are built to be anti-fragile.
So when the coronavirus started changing the way we live and work, I was excited to see many of the startups I work with at WeWork Labs spring into action. Pivoting, reorganizing, and shifting priorities to deliver on their vision within our new shared reality.
Here are five of the companies (in no particular order) that have shifted their focus to help…
It seems like Cost-Per-Click (CPC) rates are constantly on the rise and achieving a positive Return on Investment (ROI) on Pay-Per-Click (PPC) ads gets harder every year. Usually you chalk it up to competition and/or market saturation.
Unfortunately, despite Google’s original motto, “Don’t be evil”, there’s something more sneaky at work here.
I wrote about Google’s decision to start auto-applying their recommendations to your Adwords campaigns back in October 2017.
It started with small suggestions and tweaks to your account, but now they are full-on creating new ads for you and auto-applying them if you’re not paying attention.
Let’s start this out by saying I am a self-taught developer. To many formally educated programmers/developers/engineers, I do lots of things wrong.
I’m a hacker of the #2 variety:
Project Maia is the world’s first robo-advisor for marketing strategy. Our system advises business owners and marketers on what they should be doing online to grow their business. We get a lot of questions about our technology and how we use data to create our social media calendars.
Usually, the nature of these questions varies depending on who’s asking.
The truth is that it’s not rocket science (yet)…
Countless businesses schedule their social media posts in advance — but as some of the most viral social media campaigns have proven — it’s best to “stay in the moment.”
I’m not saying you should never schedule anything — but spending one hour at the beginning of each month scheduling all your posts through Hootsuite is not the most effective social media strategy.
Don’t just blast out “look at me” content to everyone.
Whether you’re engaging with fans, current events, competitors, influencers (this list could go on…) the point is that you should be responding and creating conversations, not just…
Facebook — and social media in general — can feel a little cold sometimes. It’s natural to want to communicate in a more personal way with the people that have chosen to follow and engage with your business page.
The good news is that you can post as yourself on your business page pretty easily. Just selecting your name from the drop down in the upper right corner:
VisiStat — now KickFire — offers SaaS sales tools. (When we signed up with them, they were called VisiStat. I use the two names interchangeably throughout this article.)
One of their tools is called “LIVE Leads”. This service uses IP addresses and some other methods to tell businesses what companies are visiting their website. They can then provide, in some instances, relevant contact information from people in that company so your sales team can reach out to a potentially warm contact.
As a marketing consultant, I’ve recommended this service several times when a company is looking for insight into their…